Competitive and Psychological Pricing as a Marketing Weapon for E-commerce
It’s hard to imagine how much business success depends on pricing. The same product may have extremely different fortunes if pricing is the main factor in product positioning. With the continuously growing share of psychology role in sales, we think it’s high time to provide you with some tips on price formation. Using this as a weapon to beat competition and how to weave pricing dynamics into your PPC campaign bidding process.
During the webinar you will learn:
The psychology behind online prices
Why it's a must to have competitive prices in the e-commerce market
How to automatically monitor competitor prices
Pricing and PPC marketing: how to know what bid is the best to set?
Why you shouldn’t use automatic bidding in AdWords campaigns
How to rule PPC bids like a pro
About the speakers: Burc Tanir CEO and the co-founder of Prisync.com
Burc is the CEO and the co-founder of Prisync.com, the competitor price tracking software for e-commerce. Prisync lets e-commerce companies to automatically track their competitor prices, and set their own prices dynamically, increase their sales and profits. Prisync is already helping companies from more than 20 countries.
Kate Sudarkina PPC Analyst at Promodo
Kate has a vast experience in promoting projects through Facebook paid advertising as well as through Google Adwords and Yandex Direct paid ads. She obtained Google Adwords, Yandex Direct and Google Analytics professional certificates. Kate boosts different niche sites from secure server certificates, translation agencies to travelling niche sites.